So...it hit me yesterday that AutoPac pays for the "60-Second Driver" commercials.
And cyclists ARE drivers...so why not have AutoPac address the issue? They have tonnes of extra money
.
So...I sent them this message today...we'll see what they respond with:
60-Second Driver
I see you have a couple of Cycling Safety tips listed in your 60-second driver and Safety Columns.
Why isn't more done actually TARGETING Cyclists as vehicles on the road?
Is it because they don't pay insurance so don't fund the process?
How about reversing it and look at the education saves AutoPac money because cyclists learn the rules and therefore reduce the risk of incidents with motorized vehicles?
The 60-second-driver should have a few videos made targeting cyclists and what THEIR responsibilities and rules are to follow.
Even if it just teaches a few riders what the rules are...it will help improve the view of cyclists by motor vehicle drivers exponentially.
Here are a few suggestions to pinpoint for a good 60-second Driver video:
1) STAY OFF THE SIDEWALKS - Sidewalks are meant for pedestrians, disabled vehicles, maintenance vehicles, and a brief dismounting point to lock up a bicycle. (unless posted as a "shared" sidewalk with pedestrians)
2) CROSSWALKS ARE FOR PEDESTRIANS - Too many times cyclists are seen pushing cross-walk buttons or using the amber-lighted crosswalks. If they choose to use this, they must WALK their bikes across the street.
3) BICYCLES ARE VEHICLES TOO - and must follow street signs, driving lanes, traffic lights. No running through red lights, or passing vehicles stopped at a light. Get behind the last vehicle in line and "wait your turn".
4) SIGNAL INTENTIONS - A motorist cannot "guess" what a cyclist is going to do. Signaling is EXTREMELY important, not for the vehicles the cyclist CAN see, but for those who may be in a blind-spot or unanticipated.
5) ROAD SAFETY - Cycling in poor weather, low light conditions, etc. require certain extra precautions. High-visibility gear, helmets, lights, reflectors are all components of a safe rider. Certain items are REQUIRED for riding in low-light (at night), while others are just highly recommended.
Perhaps this could be a series of commercials? But should start playing the last week of April/first week of May to get the attention of the cyclists as they start bringing their bikes out. And again as the "Bike to Work Day" approaches.
AutoPac should also encourage the city to post signage along major routes (and busy sidewalks) which indicate bikes should remain ON THE ROAD and OFF THE SIDEWALK. They have them for skateboards on Portage avenue...they should have the same kind of signs for bicycles...and enforce the rules more.