Not an attack ad: NDP
TV spot shows ‘contrasts’ with McFadyen
By PAUL TURENNE, Winnipeg Sun
The Manitoba NDP plans to launch a provincewide, month-long TV ad campaign Monday that includes at least one ad that goes straight for Hugh McFadyen’s jugular.
The campaign will showcase two ads: one featuring Premier Greg Selinger discussing positive aspects of the Manitoba economy, and another asking Manitobans whether they really know Tory Leader Hugh McFadyen and attacking his record.
Leslie Turnbull, co-chair of the NDP’s election planning committee, brushed off a suggestion that the McFadyen spot is an “attack ad” but didn’t shy away from its content.
“It’s a contrast ad,” she said. “There’s a difference between the PC vision (and the NDP’s) and we wanted to bring those contrasts to the attention of Manitobans.”
Mike Richards, president of the Manitoba Progressive Conservatives, said the ads are “desperate distortions” that don’t accurately represent McFadyen’s position on the issues contained in the ad.
“They’re blatant falsehoods,” Richards said. “It’s a sad commentary that after 11 years in government all they can do is fear-monger.”
Richards, who is in Brandon this weekend for the party’s annual meeting, said his party also intends to run ads “to contrast our vision for the province with the NDP record of mismanagement” but suggested “we’re going to be factual and we’re going to be accurate.”
Turnbull said the ads will run throughout the month of November and she expects them to be widely seen.
“Our goal is to ensure every Manitoban sees the ads and to that end we did a pretty significant buy,” she said.
Although the provincial election isn’t for another 11 months, Turnbull said it isn’t too early to get the party’s message into voters’ minds.
“We wanted to give people time to think about these issues,” she said. “We want to ensure Manitobans know the difference between the NDP vision for this province and the PC vision.” Richards said he doesn’t yet know when the Tories will begin running their TV spots.
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