BROADSHEET'S back, all right!
The Winnipeg Free Press is launching a new weekend product entitled SundayXtra, which will replace On7, effective immediately.
The decision to return to a broadsheet format after a 16-month experiment with a tabloid comes shortly before Metro, a free tabloid, will hit Winnipeg's streets on April 4. When you include the Winnipeg Sun, the city isn't big enough for a trio of tabloids, said Bob Cox, publisher of the Free Press.
"We felt it was important that we have a strong identity in the marketplace. It's a return to our core brand," he said.
Cox said the Free Press has been trying out a number of new initiatives in the last couple of years, most of them online, in an effort to diversify its revenue sources and not every one is guaranteed to succeed.
"On7 didn't work for us. You can't be afraid to fail," he said.
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the winnipeg sandbox
